Finland tried, recently, to rebrand itself and used 100 marketing experts to come up with ideas that will make the brand Finland have more buzz, as it was known as a rather quiet country.
A few months later, the marketing gurus issued a slick “Country Brand Report.” It highlighted a host of marketable themes, including Finland’s renowned educational system and school of functional design. One key theme was brand new: silence. As the report explained, modern society often seems intolerably loud and busy. “Silence is a resource,” it said. It could be marketed just like clean water or wild mushrooms. “In the future, people will be prepared to pay for the experience of silence.”
In a loud world, silence sells.
I totally agree!