Friday, September 19, 2014

Silence


Finland tried, recently, to rebrand itself and used 100 marketing experts to come up with ideas that will make the brand Finland have more buzz, as it was known as a rather quiet country.
A few months later, the marketing gurus issued a slick “Country Brand Report.” It highlighted a host of marketable themes, including Finland’s renowned educational system and school of functional design. One key theme was brand new: silence. As the report explained, modern society often seems intolerably loud and busy. “Silence is a resource,” it said. It could be marketed just like clean water or wild mushrooms. “In the future, people will be prepared to pay for the experience of silence.”
In a loud world, silence sells.
I totally agree!

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